<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://matthewely.com.au/blogs/news/diamond-tiara-custom-made</loc>
    <lastmod>2025-07-21T09:25:41+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/8329-ME072preview_3_13b86284-eda8-4bb3-a198-b24aa7a271d4.jpg?v=1753053941</image:loc>
      <image:title>The Making Of: A Diamond Tiara</image:title>
      <image:caption>Custom made diamond tiara </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/a-jewellery-remodelling-7-pieces-for-7-nieces</loc>
    <lastmod>2025-03-13T19:31:32+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Sketch-Emerald-Ivy-Earrings-1_77850ddc-321d-4b48-b02f-4f9ea9cd14ec.jpg?v=1741854692</image:loc>
      <image:title>A Jewellery Remodelling: 7 Pieces for 7 Nieces</image:title>
      <image:caption>A jewellery remodelling by Matthew Ely - 18ct Yellow &amp; White Gold, Boston Ivy Emerald, Pearl &amp; Diamond Earrings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/top-5-jewellery-trends-of-2022</loc>
    <lastmod>2025-03-13T19:32:49+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC0545-2.jpg?v=1741854769</image:loc>
      <image:title>Top 5 Jewellery Trends of 2022</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/to-diamond-or-not-to-diamond</loc>
    <lastmod>2025-03-13T19:29:55+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC2944_1_edit_f364ded0-bf61-4037-b37c-2846817ab0cc.jpg?v=1741854595</image:loc>
      <image:title>To Diamond Or Not To Diamond</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/colour-change-natural-alexandrite</loc>
    <lastmod>2025-07-21T14:47:33+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/IMG_12_6995dd1c-0574-4ed0-afae-7551de90d262.jpg?v=1753073253</image:loc>
      <image:title>The Chameleon Gem - Colour Change Alexandrite</image:title>
      <image:caption>Custom made colour change Alexandrite ring by Matthew Ely</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/the-many-colours-of-a-diamond</loc>
    <lastmod>2025-03-13T19:16:36+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/pink_diamond_ring.jpg?v=1741853796</image:loc>
      <image:title>The Many Colours of a Diamond</image:title>
      <image:caption>Argyle pink diamond ring</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/the-making-of-a-family-heirloom-sapphire-diamond-ring</loc>
    <lastmod>2025-07-21T09:25:12+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/IMG_2252_-_Copy_1_c2371f2c-c644-415d-b656-e7698ee3658d.jpg?v=1753053912</image:loc>
      <image:title>The Making Of: A &apos;Family Heirloom&apos; Sapphire &amp; Diamond Ring</image:title>
      <image:caption>A jewellery remodelling - family heirloom sapphire &amp; diamond ring by Matthew Ely Jewellery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/the-spring-bling-vintage-floral-all-things-green</loc>
    <lastmod>2025-03-13T17:24:04+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Untitled_2048_x_1024_px_2.jpg?v=1741847044</image:loc>
      <image:title>The Spring Bling: Vintage Floral &amp; All Things Green</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/what-are-keshi-pearls</loc>
    <lastmod>2025-07-21T09:24:41+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Iluka_Keshi_Pearl_Necklace_in_Box_by_Matthew_Ely_Jewellery.jpg?v=1753053881</image:loc>
      <image:title>What are Keshi pearls?</image:title>
      <image:caption>Keshi pearl necklace</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/the-making-of-a-transformable-art-deco-tourmaline-pearl-necklace</loc>
    <lastmod>2025-03-13T17:25:37+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/tourmaline.jpg?v=1741847137</image:loc>
      <image:title>The Making Of:  A ‘Transformable’ Art Deco Tourmaline &amp; Pearl Necklace</image:title>
      <image:caption>Sketch of a transformable Art Deco Tourmaline &amp; Pearl necklace by Matthew Ely</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/tips-for-jewellery-gifts</loc>
    <lastmod>2025-03-13T17:20:42+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/8313-ME278_1_1.jpg?v=1741846831</image:loc>
      <image:title>How To Find The Perfect Jewellery Gift</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/introducing-velvet</loc>
    <lastmod>2025-03-13T17:09:33+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/velvet_263ddf83-4deb-44c2-a771-b127b7148e16.jpg?v=1741846161</image:loc>
      <image:title>Introducing Matthew Ely Jeweller, Velvet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/the-making-of-a-rubellite-tourmaline-sanctuary</loc>
    <lastmod>2025-03-13T17:07:53+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/sanctuary_square_e36504df-44ed-47e5-b08d-87f245b0dd64.jpg?v=1741846073</image:loc>
      <image:title>The Making Of: A Tourmaline &apos;Sanctuary&apos; Ring</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/what-jewellery-to-wear-in-2023</loc>
    <lastmod>2025-03-13T17:02:29+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/9102-ME872_1_square.jpg?v=1741845749</image:loc>
      <image:title>What Jewellery To Wear in 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/meet-louis</loc>
    <lastmod>2025-03-13T16:48:50+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/loius_bc8d2eb8-4c17-4461-a38e-131138be5c86.jpg?v=1741844930</image:loc>
      <image:title>Meet Matthew Ely Jeweller, Louis</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/the-making-of-la-parade-azure</loc>
    <lastmod>2025-07-21T09:23:20+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/mobile_websitre_a1458355-bd70-4e1f-9198-f4e406656d59.jpg?v=1753053800</image:loc>
      <image:title>The Making Of: La Parade Azure</image:title>
      <image:caption>18ct White Gold, Apatite, Aquamarine, Zircon, Diamond &amp; Tahitian Pearl Necklace.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/top-4-pearl-trends-how-where-to-wear-them</loc>
    <lastmod>2025-04-30T12:39:28+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC3049_1_cut_28f29be8-0c5c-4836-9087-84ef661492af.jpg?v=1745980768</image:loc>
      <image:title>Top 4 Pearl Trends: How &amp; Where to Wear Them?</image:title>
      <image:caption>Keshi pearl earrings by Matthew Ely Jewellery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/a-guide-to-buying-pearls</loc>
    <lastmod>2025-04-30T12:58:34+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/The_Making_of_a_Platinum_Diamond_South_Sea_Pearl_Ring.jpg?v=1745981914</image:loc>
      <image:title>A Guide to Buying Pearls</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/pink-gemstones</loc>
    <lastmod>2025-03-13T17:05:24+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/7ct_Pink_Spinel_Diamond_Ring.jpg?v=1741845924</image:loc>
      <image:title>Pink Gemstones: The Top 4 Gems &amp; Trends</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/iluka-keshi-pearl-necklace</loc>
    <lastmod>2025-07-21T09:21:40+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC3355_1_squa_77589f5a-09ff-406c-b4ae-d9f32d5a04b6.jpg?v=1753053700</image:loc>
      <image:title>The Largest Keshi Pearl Necklace in the World</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/choose-your-wrist-candy</loc>
    <lastmod>2025-07-21T09:20:32+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC7803_square_478f6b65-4af7-4a86-bd61-129735eebf96.jpg?v=1753053632</image:loc>
      <image:title>Jewellery Trend: Wrist Candy Bracelets</image:title>
      <image:caption>Blue sapphire bracelet</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/a-guide-to-blue-gemstones</loc>
    <lastmod>2025-07-21T09:19:21+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC7500.jpg?v=1753053561</image:loc>
      <image:title>A Guide to Blue Gemstones</image:title>
      <image:caption>Diamond and tanzanite cocktail ring</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/jewellery-gifts-for-mothers-day</loc>
    <lastmod>2025-03-13T15:21:27+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC7872_1_a9b9b512-95e8-4b69-b1ea-d88ef7dfb3f4.jpg?v=1741839687</image:loc>
      <image:title>5 Things Mum Wants For Mother&apos;s Day</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/100-years-of-cocktail-rings</loc>
    <lastmod>2025-07-21T09:18:27+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/9363-ME_-_Edits_009_1b57887d-3ddd-4091-8832-1167bc28ca4c.jpg?v=1753053507</image:loc>
      <image:title>100 Years of Cocktail Rings</image:title>
      <image:caption>Aquamarine &amp; Diamond Cocktail Ring</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/the-magic-of-yellow-diamond-jewellery</loc>
    <lastmod>2025-03-13T15:17:41+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC7831_square_small_98329ad5-1d1f-4a34-b163-f08eaf8e4f47.jpg?v=1741839461</image:loc>
      <image:title>The Magic of Yellow Diamond Jewellery</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/unique-engagement-rings-matthew-ely-jewellery</loc>
    <lastmod>2025-07-21T09:17:54+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/001-05793_30_Unique_Yellow_Diamond_Engagement_Ring_Custom_Made_by_Matthew_Ely_Jewellery_84ca2696-0903-45bb-97e3-8f1fcb5ccc61.jpg?v=1753053474</image:loc>
      <image:title>Unique Engagement Rings</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/5-reasons-to-love-aquamarine-jewellery</loc>
    <lastmod>2025-02-27T08:09:07+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Aquamarine_Diamond_Necklace_on_black_backdrop.jpg?v=1740604147</image:loc>
      <image:title>5 Reasons to Love Aquamarine Jewellery</image:title>
      <image:caption>Custom Aquamarine and Diamond Art Deco Necklace by Matthew Ely Jewellery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/eternity-rings-the-ring-for-every-milestone-beyond-the-i-do</loc>
    <lastmod>2025-07-21T08:54:15+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/DSC3551.jpg?v=1753052055</image:loc>
      <image:title>Eternity Rings: The Ring For Every Milestone (Beyond the ‘I Do’)</image:title>
      <image:caption>Stacked eternity rings</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/jewellery-gifts-for-mothers-day-2025</loc>
    <lastmod>2025-04-07T10:42:05+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/kate-middleton-Sapphire-Engagement-Ring-Was-Inspired-by-Queen-Victoria-081522-1-f2091dcde537488b8efa0dca652ab916_1.jpg?v=1743986525</image:loc>
      <image:title>Jewellery Gifts for Mother&apos;s Day 2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/signet-rings-a-4000-year-old-jewellery-trend</loc>
    <lastmod>2026-04-23T13:18:39+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Yellow_Gold_Women_s_Signet_Ring.jpg?v=1776914319</image:loc>
      <image:title>Signet Rings: A 4000-year old jewellery trend is back</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/100-years-of-art-deco-the-jewellery-trends-defining-2025-26</loc>
    <lastmod>2025-07-21T08:51:44+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/042-00885_25_Amethyst_Ruby_Diamond_Art_Deco_Ring_Bespoke_Jewellery.jpg?v=1753051904</image:loc>
      <image:title>100 Years of Art Deco:  The Jewellery Trends Defining 2025/26</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/bold-rare-gemstones-to-watch-in-2025-2026</loc>
    <lastmod>2025-07-21T08:37:27+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/unnamed_37.jpg?v=1753051047</image:loc>
      <image:title>Bold &amp; Rare Gemstones to Watch in 2025/2026</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/does-gemstone-size-matter</loc>
    <lastmod>2025-07-21T14:48:52+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/9102-ME264.jpg?v=1753073332</image:loc>
      <image:title>Does Gemstone Size Matter?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/paraiba-tourmaline-the-neon-gem</loc>
    <lastmod>2025-07-18T15:57:16+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/9225-ME019.jpg?v=1752818236</image:loc>
      <image:title>Paraiba Tourmaline: The Neon Gem</image:title>
      <image:caption>Paraiba Tourmaline Ring</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/rare-garnet-spessartite-garnet</loc>
    <lastmod>2025-07-21T08:37:17+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Imperial_Topaz_Spessartine_Garnet_Diamond_Earrings_f7ccd384-542a-4f9d-88d8-ec3dc26ca68a.jpg?v=1753051037</image:loc>
      <image:title>Unheated Gemstones: Spessartite Garnet &amp; Tsavorite Garnet</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/spinel</loc>
    <lastmod>2025-07-21T08:50:47+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/spineldiamondearrings_8ee70c69-3806-4d8e-9379-3aa131e0ef85.jpg?v=1753051847</image:loc>
      <image:title>Spinel: The Best-Kept Gemstone Secret</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/heated-vs-unheated-gemstones-why-it-matters-matthew-ely-jewellery</loc>
    <lastmod>2025-07-21T08:36:15+10:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Unheated_Sapphire_Argyle_Pink_White_Diamond_Ring.jpg?v=1753050975</image:loc>
      <image:title>Heated Vs. Unheated Gemstones: Why it Matters?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/top-10-custom-made-jewellery-designs</loc>
    <lastmod>2026-03-27T05:20:19+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Handcrafted_Diamond_Tanzanite_Art_Deco_Star_Brooch_e9d8f2ac-0c27-4a59-8b57-6f29215909a5.jpg?v=1774549219</image:loc>
      <image:title>Top 10 Custom Made Jewellery Designs</image:title>
      <image:caption>Blue tanzanite star brooch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://matthewely.com.au/blogs/news/the-tanzanite-star-a-collectors-gem-reimagined</loc>
    <lastmod>2026-03-26T07:26:22+11:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0625/6577/7641/articles/Handcrafted_Diamond_Tanzanite_Art_Deco_Star_Brooch_3_14b7795f-a74d-430e-8743-1f1584842b73.jpg?v=1774470382</image:loc>
      <image:title>The Tanzanite Star: A Collector&apos;s Gem</image:title>
    </image:image>
  </url>
</urlset>
